China Central Place Beijing, PRC

China Central Place, known as the Hua Mao Zhong Xin, opened in 2007. The 1,000,000 m2 mixed use complex is located in Beijing’s CBD. Designed by the international architecture firm of Kohn Pedersen Fox Associates (KPF), the master plan includes residential, retail, two hotels operated by Ritz Carlton and JW Marriott, and the offices of 70 industry-leading multinationals, including Deutsche Bank. The site is located on Chang’an Boulevard, Beijing’s primary east-west axis. The architecture of China Central Place was designed by KPF as a striking composition of diagonally faceted glass volumes whose appearance is softened at the lowest five stories by terra cotta screens. Within the site, the component buildings define two major public parks of over two hectares each. OPC built up a team to manage sales, planning, customer service and research to position and assure adherence to the master plan and market suitability. In addition, it set up the successful sales systems, and participated in bringing on board.