Petit Bateau – Retail

Petit Bateau
New York, New York

Petit Bateau is the oldest luxury children’s wear brand in France. WQB Architecture was retained by Petit Bateau to build their flagship image on Madison Avenue. Working closely with Petit Bateau management, WQB developed a fantasy environment where wealthy mothers and grandmas felt comfortable buying very expensive clothes for their “little darlings”. 8 stores were built in the United States.